Initial Production Company creation

As mentioned in the previous post, we wanted to make our own company logo specifically for this film and with that we began brainstorming a host of different names, some included: cut-throat productions, ripper studios, Hitch studios, Late8Films. Eventually I came up with DarklightFilms because I though it sounded quite eerie and had a good idea for a logo.

In this area of the task, I feel as if this is a great time to utilise my experience with After Effects and a 3rd Party plugin called "Element 3d" by Video Copilot. Not only will I be able to design a professional looking logo but I can also animate as well as demonstrated in the video.

I will stress however that this is the very first design and animation and is very much subject to change. Firstly, if a better name comes up then I will happily re-design a new logo, or if we stick with this name then I will certainly be tweaking a few things to make the logo look better.

A brief explanation about the video, I first picked the Font I would be using and created my scene by creating a dark vignette, making the background dark but gave it a bit more depth. Then I went into 'Element' and created 3d versions of the texts and then began to animate them by using keyframes.

This is eventually what I finished up with; I added the lightbulb to match the name and a little optical flare on the lightbulb to give it a bit of life.